Artemis and Apollo Kid’s is an Australian designed and owned children’s textile label by Isabella Colman. Her designs are inspired by bold, fun, exotic and magically detailed illustrations and techniques. Artemis and Apollo captures the gypsy, carefree spirit without compromising comfort and style. Bella’s clothing label has a strong emphasis on having eco friendly printing, an ethically minded business approach and letting kids be kids! Read on to hear about this emerging, young textile designer with a heart and passion for design, vibrant patterns and music!
Tell us a bit about yourself?
Hey guys! My name is Bella and I’m a 25 year old Melbournian Textile designer!
Tell us about your textile label, Artemis and Apollo Kids and what inspired you to take the step into this industry?
While studying a Bachelor of Arts – Textile design at RMIT university, I nannied part time and really grew an obsession for baby/kids patterns! I was always pattern obsessed but honestly never thought much about kidswear until that point. I’ve also always been very passionate about the world and our environment but never really understood how I could make a difference with my passion for textiles until I decided to start Artemis and Apollo and therefore control every aspect of production. I also hope to one day run projects through Artemis and Apollo to help children who are less fortunate.
What are the biggest trends you are seeing in the kid’s clothing industry at the moment?
To be honest, I don’t really follow the baby wear/kids wear trends. When I first started thinking about doing Artemis and Apollo I decided I didn’t want to be constricted. I wanted to just design whatever I wanted and just let myself be inspired by my travels and worldly textile history (ignorant 22 year old!) Luckily so far so good haha! But currently there seems to be a lot of basics, which is possibly good for me as most of my pieces are very far from basic, I think kids need to be kids – and kids love crazy and colour.
What do you love the most about your work?
Just getting to do whatever I want, whenever I want to (within budget obviously). It is a bit risky/scary ordering shipments of my designs without knowing how they will go. It’s always a surprise really, things I think will go crazy are calm, and the things I nearly cancelled go crazy. Working for myself also means I can spend the afternoon at the beach and work into the night instead, which is great for me!
Who inspires you and why?
Obviously Spell… Camilla, Arnhem, anything pattern crazy really!
What are 3 things you can’t live without?
I hate myself for the first two – but phone, laptop, beach and boyfriend (can I do 4? That’s too hard to condense!)
What do you do for self care?
I am pretty beach obsessed. I also love reading, time with my cat, looking after my plants, yoga and obviously drawing! My partner and I make a lot of time for each other, we love adventuring or going to trampoline parks/water parks and being big kids. We are also very into music and spend way too much on gigs/concerts/festivals.
When is your favourite hour of the day and why?
Too hard to decide between sunrise and sunset! Either way, if I am home I will always run across to the beach to watch the sunset over the sea.
What advice would you give to someone wanting to start a business in your industry?
There’s way too many of us, unfortunately its gone a bit mental. You’ve got to stick out or else you’ll just get left behind.
Thanks to the beautiful Isabella for sharing her journey as the owner, designer and visionary for Artemis and Apollo Kids! Check out her website! For more details about her design process, patterns, photoshoots and more, go to Bella’s Blog. Don’t forget to show her some love on Instagram too! Let’s be women who support women @artemisandapollokids